SAINT
Challenge
Magnus Medical had developed a breakthrough in neuromodulation for treatment-resistant depression—SAINT™—but their visual and verbal identity didn’t reflect the precision, innovation, or hope the technology offered. The brand needed to speak to both patients seeking fast relief and clinicians seeking data-backed confidence, all while differentiating itself from a crowded mental health landscape.
Solution
We created a bold, science-forward identity for SAINT™, rooted in a design system that balances clarity, compassion, and cutting-edge credibility. A modern type system, structured layouts, and data-driven visuals reinforced clinical precision, while wave-like imagery and soft gradients suggested brain harmony and healing. The tone of voice was optimized to be succinct, sympathetic, and assured—anchored by archetypes of the Hero and Caregiver to reflect both innovation and empathy.
Result
The brand now communicates the transformative promise of SAINT™: up to 90% remission in just 2.6 days. It has empowered the internal team to confidently present their breakthrough to the world, while equipping providers and patients with a clear, trustworthy visual and messaging system that inspires hope and action.
SAINT
Challenge
Magnus Medical had developed a breakthrough in neuromodulation for treatment-resistant depression—SAINT™—but their visual and verbal identity didn’t reflect the precision, innovation, or hope the technology offered. The brand needed to speak to both patients seeking fast relief and clinicians seeking data-backed confidence, all while differentiating itself from a crowded mental health landscape.
Solution
We created a bold, science-forward identity for SAINT™, rooted in a design system that balances clarity, compassion, and cutting-edge credibility. A modern type system, structured layouts, and data-driven visuals reinforced clinical precision, while wave-like imagery and soft gradients suggested brain harmony and healing. The tone of voice was optimized to be succinct, sympathetic, and assured—anchored by archetypes of the Hero and Caregiver to reflect both innovation and empathy.
Result
The brand now communicates the transformative promise of SAINT™: up to 90% remission in just 2.6 days. It has empowered the internal team to confidently present their breakthrough to the world, while equipping providers and patients with a clear, trustworthy visual and messaging system that inspires hope and action.
Make your brand your biggest asset.
I design brand identities that don’t just look good—they work hard, turning strategy into systems that scale, resonate, and endure.
