Alliance 180
Challenge
Alliance180 needed to distinguish itself from traditional mental health programs and convey the legitimacy of an unconventional approach—using horse-to-human interaction to support trauma recovery for veterans and first responders.
Solution
We led with strategy, anchoring the brand in purpose, peer connection, and physiological science. We crafted a bold, masculine identity system featuring a compass-inspired logo, structured typography, and a grounded color palette that balanced strength with warmth. Brand voice and archetypes (Hero + Caregiver) were carefully chosen to build trust, reduce skepticism, and empower change.
Result
The result is a cohesive, mission-forward brand that resonates deeply with its audiences—honest, action-oriented, and emotionally grounded. It now serves as a clear internal guide and an external rallying point for partners, participants, and benefactors alike.
Alliance 180
Challenge
Alliance180 needed to distinguish itself from traditional mental health programs and convey the legitimacy of an unconventional approach—using horse-to-human interaction to support trauma recovery for veterans and first responders.
Solution
We led with strategy, anchoring the brand in purpose, peer connection, and physiological science. We crafted a bold, masculine identity system featuring a compass-inspired logo, structured typography, and a grounded color palette that balanced strength with warmth. Brand voice and archetypes (Hero + Caregiver) were carefully chosen to build trust, reduce skepticism, and empower change.
Result
The result is a cohesive, mission-forward brand that resonates deeply with its audiences—honest, action-oriented, and emotionally grounded. It now serves as a clear internal guide and an external rallying point for partners, participants, and benefactors alike.
Make your brand your biggest asset.
I design brand identities that don’t just look good—they work hard, turning strategy into systems that scale, resonate, and endure.
