Questions, answered
Common questions about working with John Bolster, an independent brand identity designer and art director in Saratoga Springs, NY.
What does a brand identity project include?
Most identity projects include brand strategy (positioning, audience and voice), a logo and its variations, a color and typography system, and brand guidelines that show your team how to use it all. Many clients also add launch pieces like business cards, signage, social templates, a brand book or a website.
Do you do brand strategy, or just design?
Both. Strategy comes first: positioning, audience definition and messaging give the design something real to stand on. John has more than two decades of brand strategy experience and also built Distinkt, an AI brand strategy tool for designers.
How long does a branding project take?
It depends on scope. A focused logo and identity project usually takes several weeks, and a full rebrand with strategy, guidelines and launch materials takes longer. You get a clear timeline before the project starts.
How much does branding cost?
Every project is scoped individually, based on what you need. After a short call, you get a written proposal with a fixed price, so there are no surprises.
Do you only work with clients in Saratoga Springs?
No. John is based in Saratoga Springs, NY, and works with clients across the Capital Region in person and with clients anywhere in the US remotely.
Do you work with agencies?
Yes. Agencies bring John in as a freelance art director and senior designer for brand identity, campaigns, print and digital work, either on a single project or ongoing.
What industries do you work in?
Higher education, healthcare and pharma, nonprofits, food and agriculture, legal and professional services, retail and technology, among others. Good brand thinking works across industries.
How do we get started?
Email jsb@johnbolster.design with a little about your business and what you are looking for. You will hear back within a couple of business days to set up a call.