Challenge

DLG was evolving quickly—growing from a litigation firm into a powerful force for justice on a national scale. But their identity hadn’t caught up. They needed a brand that could articulate their unique position: high-stakes litigation with a moral compass, truth-telling in a culture of noise, and advocacy that reshapes industries.

Solution

We built a bold, editorially-driven brand rooted in narrative and integrity. The centerpiece:

DNA – The Story of DLG, a hardcover book designed to feel more manifesto than marketing. Through stark black-and-white visuals, typographic storytelling, and a deliberate absence of color (“because truth gets lost in the gray”), the brand system communicates clarity, conviction, and high design standards—just like the firm itself.

Result

The final artifact became more than a brand book—it became a rallying cry. Internally, it galvanized team culture around a shared identity; externally, it elevated perception, earning praise from clients, peers, and prospective hires alike. The brand now positions DLG not just as legal leaders, but as truth-tellers and change-makers.