Let’s transform your health brand from just a logo to a living voice, vision, and strategic advantage.
Our strategy-driven brand identity system gives you clarity, confidence, and consistency without draining your internal resources
Let’s transform your health brand from just a logo to a living voice, vision, and strategic advantage.
Our strategy-driven brand identity system gives you clarity, confidence, and consistency without draining your internal resources
Who I've worked with
Your Brand Is Bigger Than Design — It’s the Story People Believe About You
We help health and wellness brands find their voice, shape their meaning, and build lasting emotional resonance.
Brand Strategy
Positioning & Differentiation
Brand Purpose & Values Discovery
Audience Definition & Persona Mapping
Brand Archetype Alignment
Competitive Analysis & Landscape Mapping
Verbal Identity
Naming
Tagline & Messaging Systems
Brand Voice & Tone Guidelines
Mission, Vision, and Onlyness Statements
Visual Identity
Logo Design
Typography & Color Systems
Visual Style Guidelines
Iconography & Custom Patterns
Art Direction & Imagery Framework
Brand Systems and Guidelines
Brand Playbooks
Modular Identity Systems
Usage Standards (for in-house and external teams)
How I Transform Your Brand from the Inside Out
STEP ONE
Strategic Brand sprint
Through my guided brand sprint, I dive deep into the heart of your brand — uncovering your voice, vision, values, and differentiation. Together, we mine the key attributes that your brand represents today and aspires to embody tomorrow.
STEP TWO
Identity Development
Building from strategic clarity, I craft or refine your logo, typography, and color palette — anchoring your brand’s essence into a powerful, recognizable visual system that feels true and future-focused.
STEP THREE
Bring the brand to life
I expand your brand’s expression across photography, design elements, layout principles, and other key touchpoints — ensuring every interaction feels cohesive, intentional, and on strategy.
STEP FOUR
Comprehensive Brand Blueprint
I deliver a complete Brand Identity and Style Guide — a blueprint combining your strategy, visual and verbal identity, voice, and execution guidelines — empowering you and your team to easily express your brand across every platform.
Have a look at some results
I believe branding is about clarity, not complexity — and every brand deserves to be understood, remembered, and trusted.
25 years ago, I started as a designer who made logos — and quickly realized something was missing. Clients needed more than visuals. They needed clarity. Strategy. Alignment.
My frustration at not being able to guide them properly led me down a deeper path: studying brand strategy, positioning, and identity development. Today, I use that experience to make sure you never waste energy building a brand that looks good but doesn’t work. You get both — beauty and brains.
I help health and wellness brands build strategic, scalable identities through a proven brand sprint process. You leave with a clear, cohesive foundation — one that doesn’t just look better, but works better, helping you grow faster and lead stronger.
Frequently Asked Questions (FAQs)
Some of my most frequently-asked-questions:
Q. Can you work with an existing logo or partial brand?
Absolutely. If you already have brand elements you want to retain, we can either evolve them or integrate them into a stronger, more cohesive brand system.
Q. What will my time commitment be?
We’ll need about 2–4 hours of your time upfront for the Brand Sprint Workshop, plus a few shorter approvals and check-ins during key milestones. After that, we handle the heavy lifting.
Q. What if we already have a marketing team?
That’s actually perfect. I build the strategic foundation — your internal team can then execute campaigns with far more clarity, consistency, and power. (I'm happy to collaborate and onboard your team with the new brand system.)
Q. How much does a full brand identity project cost?
Our core packages typically range between $7,000–$18,000, depending on the depth of strategy, deliverables, and brand activation needs. Custom quotes are available for unique scopes.
Q. Why shouldn’t I just hire a cheaper designer on Fiverr or Upwork?
If you only need a logo, cheap marketplaces can work. But if you want a brand that’s aligned to your vision, differentiated in your market, and built to scale — you need strategy-first branding, not just surface-level design. Strategy protects your investment and positions you for real growth.
Why should I hire you? What makes you unique?
I don’t just make brands look good — I make them work strategically. My process is rooted in uncovering your brand’s DNA through deep exploration, then crafting visual/verbal systems that create loyalty and accelerate growth. My clients don’t just launch brands — they launch movements.
Q. How do I get started?
The first step is to book a Brand Discovery Call. We’ll discuss your goals, challenges, and vision — and if it’s a mutual fit, we’ll outline a roadmap for your brand’s transformation.
Make your brand your biggest asset.
I design brand identities that don’t just look good—they work hard, turning strategy into systems that scale, resonate, and endure.
