Let’s transform your health brand from just a logo to a living voice, vision, and strategic advantage.
Our strategy-driven brand identity system gives you clarity, confidence, and consistency without draining your internal resources
Let’s transform your health brand from just a logo to a living voice, vision, and strategic advantage.
Our strategy-driven brand identity system gives you clarity, confidence, and consistency without draining your internal resources
Who I've worked with
Your Brand Is Bigger Than Design — It’s the Story People Believe About You
We help health and wellness brands find their voice, shape their meaning, and build lasting emotional resonance.
Brand Strategy
Positioning & Differentiation
Brand Purpose & Values Discovery
Audience Definition & Persona Mapping
Brand Archetype Alignment
Competitive Analysis & Landscape Mapping
Verbal Identity
Brand Voice & Tone Guidelines
Mission, Vision, and Onlyness Statements
Visual Identity
Logo Design
Typography & Color Systems
Visual Style Guidelines
Iconography & Custom Patterns
Art Direction & Imagery Framework
Brand Systems and Guidelines
Brand Playbooks
Modular Identity Systems
Usage Standards (for in-house and external teams)
How I Transform Your Brand from the Inside Out
STEP ONE
Brand Sprint
We start by getting clear on your brand’s core — voice, values, audience, and what sets you apart. This gives us the foundation to align everything that follows.
STEP TWO
Identity Design
Next, we create or refine your logo, fonts, and color palette — building a visual style that feels like a natural extension of who you are.
STEP THREE
Brand Expression
We expand your brand across key touchpoints — from layout and design details to imagery — so everything feels consistent and on-message.
STEP FOUR
Brand Blueprint
You’ll receive a complete brand guide with everything you need to keep your brand clear, consistent, and easy to use — across any platform or team.
Have a look at some results
Branding is more than a logo or color palette. It’s the clarity behind everything you say and do — and the reason people remember you, choose you, and stay with you.
25 years ago, I started as a designer who made logos — and quickly realized something was missing. Clients needed more than visuals. They needed clarity. Strategy. Alignment.
My frustration at not being able to guide them properly led me down a deeper path: studying brand strategy, positioning, and identity development. Today, I use that experience to make sure you never waste energy building a brand that looks good but doesn’t put its best foot forward to speak to the right people. You get both — beauty and brains.
Frequently Asked Questions (FAQs)
Some of my most frequently-asked-questions:
Q. Can you work with an existing logo or partial brand?
Absolutely. If you already have brand elements you want to retain, we can either evolve them or integrate them into a stronger, more cohesive brand system.
Q. What will my time commitment be?
We’ll need about 2–4 hours of your time upfront for the Brand Sprint Workshop, plus a few shorter approvals and check-ins during key milestones. After that, we handle the heavy lifting.
Q. What if we already have a marketing team?
That’s actually perfect. I build the strategic foundation — your internal team can then execute campaigns with far more clarity, consistency, and power. (I'm happy to collaborate and onboard your team with the new brand system.)
Q. How much does a full brand identity project cost?
Our core packages typically range between $7,000–$18,000, depending on the depth of strategy, deliverables, and brand activation needs. Custom quotes are available for unique scopes.
Q. Why shouldn’t I just hire a cheaper designer on Fiverr or Upwork?
If you only need a logo, cheap marketplaces can work. But if you want a brand that’s aligned to your vision, differentiated in your market, and built to scale — you need strategy-first branding, not just surface-level design. Strategy protects your investment and positions you for real growth.
Why should I hire you? What makes you unique?
I don’t just make brands look good — I make them work strategically. My process is rooted in uncovering your brand’s DNA through deep exploration, then crafting visual/verbal systems that create loyalty and accelerate growth. My clients don’t just launch brands — they launch movements.
Q. How do I get started?
The first step is to book a Brand Discovery Call. We’ll discuss your goals, challenges, and vision — and if it’s a mutual fit, we’ll outline a roadmap for your brand’s transformation.
Make your brand your biggest asset.
I design brand identities that don’t just look good—they work hard, turning strategy into systems that scale, resonate, and endure.
